COVID-19 travel restrictions have made it nearly impossible for a lot of migrants and international students in Australia to visit their families back home. This creates a window of opportunity for our regional tourism operators to design and deliver safe and great visitor experiences. This is the ‘lowhanging fruit’ for regional businesses hoping to tap into the local Asian market.
Key Takeaways:
  • Design a winning business model: understanding revenue vs. cost structure, target market and channels
  • Pitch perfect: creating a unique value proposition for Asian visitors
  • Cross-sector collaboration: identifying resources and building partnerships in South Australia
Our presenter Jing Cao will use a start-up business template (Business Model Canvas) to help our tourism operators learn how to fine-tune their product offering and engagement strategy in order to attract, engage and convert this market.
Workshop details:
Trainer: Jing Cao, Chinese Language and Cultural Advice (CLCA)
When: Tuesday, 19 January | 10am - 12pm
Where: The Hub | 12 Cadell Street, Goolwa SA 5214
FOC - Business Alexandrina Network (Businesses in Alexandrina Council area)
FOC – TiCSA members
$30 – Non-members
Light morning tea included.

About the trainer
Jing Cao, Managing Director – Chinese Language and Cultural Advice (CLCA) 
Jing Cao is the Managing Director of Chinese Language and Cultural Advice. Born and raised in China, Jing migrated to Australia in 2002 after completing his study in Europe. He is an expert in management consulting, cultural competency training and brand strategy development. He has worked with many iconic Australian brands, educational institutions, and government agencies to improve their business and cultural intelligence skills needed to build partnerships and expand into Asia's largest market. Jing is an experienced conference speaker and workshop presenter. He has spoken at TiCSA Conference four times in recent years (2013, 2015, 2016 and 2019).

Refund Policy: Please note any cancellations received within 7 days before the workshop will not be refunded. 

Disclaimer: By registering for this workshop, TiCSA has permission to use pictures and/or video footage of participants in materials that include, but may not be limited to, social media, TiCSA’s website, e-newsletters and printed marketing collateral such as TiCSA’s membership prospectus.