This workshop, will give you an opportunity to step back, check some blind spots, and leave with some guidance on how to refresh and fine tune your business marketing efforts.

What do people truly value about your business/operation?

Are your marketing messages the most powerful ones you can be using?

We all think we know what ‘our’ people want but sometimes our assumptions can be off target. Why? Because we’re too close to our operations.

Through a mixture of stories, exercises, and demonstrations of online tools, you will explore methods for realigning your messaging and communications with your customers by following a digital marketing formula.

The workshop will explore and demonstrate ways to:
- Research your market using free tools;
- Survey customers and prospective customers using free tools;
- Revisit your website structure and content; and
- Build sustainability into your business by keeping your customers close.

As this workshop has some hands on elements please bring a mobile phone with internet access for use in some exercises.

Take a cue from your customers and take some time out to recharge, refocus, and try something new by signing up for this workshop.

This workshop forms part of the Business Alexandrina Tourism Program, delivered in partnership with TiCSA.

Free for Business Alexandrina Network members